Joey’s story

Where Flip! Healthy Choices came from — and where it is going.

Why I made this game

Flip! Healthy Choices grew from my belief that learning about health should be active, engaging, and fun—especially for young children. As a health promotion educator, I have spent much of my career thinking about how we can help children build healthy habits early in life, but I also know that information alone is rarely enough to inspire meaningful learning. Kids learn through play, movement, imagination, and interaction with others. I created Flip! Healthy Choices to bring those ideas together in a simple game that helps children explore healthy eating, physical activity, and everyday healthy habits while laughing, moving, and having fun. What I value most about Flip! is that it makes health education feel less like a lesson and more like something kids genuinely want to be part of.

Where we are going

This is the beginning. The card game comes first. After that: more cards, resources for parents and teachers, and getting a box to kids who need it.

There is no brand feed to follow. This site is the whole story.

— Joey Lee, creator of Flip! Healthy Choices

Notify me